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About Homeio

We pick first, ask later.

Homeio is a small editorial team in India that reviews home things and points you to the best deals on the ones worth keeping. We buy what we recommend on Amazon.in. We say so when we're wrong. The buy buttons go to Amazon — we earn a small affiliate commission, but never decide what to feature because of it.

Founded
2026
Based in
India
Picks reviewed
120
Sent weekly
1.2k readers

How we pick.

four questions, no shortcuts ↘
01
Will it last a decade?

Materials, joinery, repairability. If it can't be re-soled, re-strung, or replaced part-by-part, we usually pass.

02
Who actually makes it?

We trace the supply chain. We talk to the maker, the factory, the shop. We say where it's made and we mean it.

03
Did we live with it?

Every pick is in a Homeio editor's home for at least 30 days. The Atomberg fan? A year. The Borosil glasses? Two summers.

04
Is the deal real?

We track the price for 90 days. A 20% off sticker doesn't count if it was 30% off last month. We won't 'discount' a normal price.

The editors.

5 people · 2 cats · 1 small office in indiranagar
PORTRAIT · MAYA IYER
Maya Iyer
Editor in chief · since 2026
PORTRAIT · ANAND HOLKAR
Anand Holkar
Senior writer · since 2026
PORTRAIT · RAE OKAFOR
Rae Okafor
Reviews lead · since 2026
PORTRAIT · PRIYA MEHTA
Priya Mehta
Photography · since 2026
PORTRAIT · JULES TAN
Jules Tan
Newsletter · since 2026
Disclosure

How we pay the rent.

Homeio earns a small affiliate commission when you buy through our links. It's how we keep the lights on. It never decides what we feature. We don't take payment for placement, we don't run sponsored picks, and a brand finding its way onto the list is a function of testing — not of asking.

Get in touch

Say hello.

Tip us off about a product, push back on a review, or pitch us a story. We read everything, even if we don't reply to all of it.

hello@homeio.co