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The journal

Long reads about why a thing is good — and the longer reads about why it isn't.
10 stories · since Feb 2026
STORY · COVER · KITCHEN COUNTER, 6:54 A.M.✶ Featured
Guide · 9 min · May 18

Four things that make a slow Indian morning — the glass, the flask, the fan, the light.

We spent a year ranking the kit for a proper Monday morning in India. The Borosil glass on the counter, the flask for the commute, the fan that doesn't hum, the bedside light without holes in the wall. Here's what each costs this week on Amazon.in.

By Maya Iyer
STORY · ON BUYING A THING ONCE.
Letter · 5 min · May 12

On buying a thing once.

Why we'd rather pay ₹3,000 for a fan that lasts a decade than ₹1,200 for one that buzzes through next April — a small Homeio manifesto.

By Maya Iyer
STORY · THE BLDC ENGINEER FROM PUNE.
Interview · 8 min · May 6

The BLDC engineer from Pune.

How Atomberg quietly rewrote the Indian ceiling-fan category — and why the next ten years belong to the motor, not the blade.

By Anand Holkar
STORY · FIVE INSULATED BOTTLES, ONE MUMBAI SUMMER.
Tested · 11 min · Apr 28

Five insulated bottles, one Mumbai summer.

We carried them in tote bags, dropped one on a Bandra footpath, and forgot another in a Meru cab. Here's which held cold water at 4 p.m.

By Rae Okafor
STORY · A SMALL KITCHEN, EIGHT TOOLS.
Guide · 7 min · Apr 21

A small kitchen, eight tools.

Edit the drawer. Eight things that earn their square inch in an Indian kitchen — and what to leave at More or DMart.

By Maya Iyer
STORY · THE CASE AGAINST THE MATCHING DINNER SET.
Letter · 4 min · Apr 14

The case against the matching dinner set.

Why your steel thalis don't have to agree with your tumblers — and why mismatched is, quietly, the move.

By Anand Holkar
STORY · A WEAVER IN BHUJ.
Interview · 12 min · Apr 7

A weaver in Bhuj.

On the four-year apprenticeship behind the cotton dhurrie under your coffee table.

By Priya Mehta
STORY · TWELVE MONTHS WITH A BOROSIL VISION TUMBLER.
Tested · 9 min · Mar 31

Twelve months with a Borosil Vision tumbler.

It survived a thousand chais, three monsoons, and one toddler. The cheapest object on our counter is also the most-used.

By Rae Okafor
STORY · HOW WE PICK.
Guide · 6 min · Mar 24

How we pick.

Our editorial standards, the four-question filter, and what gets a product disqualified before we even look at the price.

By The Homeio team
STORY · AGAINST THE BRAND-NEW SOFA.
Letter · 5 min · Mar 17

Against the brand-new sofa.

Why second-hand teak from Bengaluru's Sunday markets is the actual luxury — and how to find the good stuff.

By Maya Iyer